There was a time when keyword density meant the difference between good page rank and no page rank. You add a few key words here and there, make them more prominent with header tags and wait for your rank to rise. Thank goodness, search engines figured out that game because many of those pages were …Continue reading "Use Title Tags, Headers & Meta Descriptions Like A Pro"
Who isn’t trying to get people’s attention? And that’s why it’s so hard. We live in an era where there are more distractions than ever. If it’s not getting sucked in by Facebook, it’s somehow realizing this is the third BuzzFeed quiz you’ve looked at in the last 10 minutes, when you should have been …Continue reading "The Heart of Your Content Strategy: Audience, Attention & Authority"