I’m fortunate to be in writing mode most of the time for most of my life. Am I the greatest writer who doesn’t have to work that hard to produce content that compels? I. WISH. 😕
I often think I still have to work that much harder than many because the exact opposite is true. To
put words out there, to put COMPELLING words out there takes practice and practice and then…you practice some more. 😏
Now with video in the mix (and I’ve discovered I’m just a bit shy about videoing myself to boot 😛), you have more ways to express and compel, which can become harder because now consistency is a bigger part of the game. Content creation is essential and there’s no easy way around it. Not only do you have to produce it, you have to optimize, analyze, tweak, and repeat multiple times a week for multiple weeks of the year. So, to say there is no easy button…is putting it mildly.
There was a time when keyword density meant the difference between good page rank and no page rank. You add a few key words here and there, make them more prominent with header tags and wait for your rank to rise. Thank goodness, search engines figured out that game because many of those pages were …
Continue reading "Use Title Tags, Headers & Meta Descriptions Like A Pro"
Who isn’t trying to get people’s attention? And that’s why it’s so hard. We live in an era where there are more distractions than ever. If it’s not getting sucked in by Facebook, it’s somehow realizing this is the third BuzzFeed quiz you’ve looked at in the last 10 minutes, when you should have been …
Continue reading "The Heart of Your Content Strategy: Audience, Attention & Authority"
As a perennial student of content marketing, I am always learning about how I can be more…compelling (I hope). It’s that writer thing that I can’t ignore no matter how much I try. There are a variety of frameworks out there and the one I’m a great fan really takes a holistic view of content …
Continue reading "SMART Content Marketing – 5 Elements to Keep in Mind"