The Heart of Your Content Strategy: Audience, Attention & Authority

Who isn’t trying to get people’s attention? And that’s why it’s so hard. We live in an era where there are more distractions than ever. If it’s not getting sucked in by Facebook, it’s somehow realizing this is the third BuzzFeed quiz you’ve looked at in the last 10 minutes, when you should have been …

Continue reading "The Heart of Your Content Strategy: Audience, Attention & Authority"