Agile Content Marketing - 4 Simple Ways to Listen To Your Audience - Smarketry Content Marketing

Agile Content Marketing: 4 Simple Ways to Listen to Your Audience

Agile Content Marketing, as I like to call it, is the first step in the 7A Framework, which is a great technique for getting the right audience in front of the right audience at the right time. When you start to see the practical ways it plays out in your content marketing strategy, you appreciate …

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The Heart of Your Content Strategy: Audience, Attention & Authority

Who isn’t trying to get people’s attention? And that’s why it’s so hard. We live in an era where there are more distractions than ever. If it’s not getting sucked in by Facebook, it’s somehow realizing this is the third BuzzFeed quiz you’ve looked at in the last 10 minutes, when you should have been …

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