Agile Content Marketing, as I like to call it, is the first step in the 7A Framework, which is a great technique for getting the right audience in front of the right audience at the right time. When you start to see the practical ways it plays out in your content marketing strategy, you appreciate …Continue reading "Agile Content Marketing: 4 Simple Ways to Listen to Your Audience"
Who isn’t trying to get people’s attention? And that’s why it’s so hard. We live in an era where there are more distractions than ever. If it’s not getting sucked in by Facebook, it’s somehow realizing this is the third BuzzFeed quiz you’ve looked at in the last 10 minutes, when you should have been …Continue reading "The Heart of Your Content Strategy: Audience, Attention & Authority"